The Ivana Las Vegas Tower, originally called The Summit, is listed for sale on a real estate Web site for $49 million and has reportedly stopped selling units.
This project seemed doomed from the start locking on to Ivana Trump apparently due to her name. Ivana's ad campaign was "Size Matters" taking shots at the Ivana Tower was slightly taller than her ex-husband Billionare Donald Trump.
Trump Towers has broken ground due to its strong brand name "Trump" and is moving forward quickly.
Ivana marks another downed project slated for the famous Las Vegas Strip. The projects that are going to get built are the ones with strong brand names as well as experienced developers.
If you have any questions about Las Vegas High Rise projects call me at 702.372.2671
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